Media Buying:
The budget for media advertising was $30,000. This amount was best suited for Beyond the Vine. We chose three different platforms for advertising. We decided on a billboard, Omaha Home and Omaha Magazine and a direct mailer.
Billboard:
A five-panel billboard located on the left side of the road, heading east on 119th and Pacific. This billboard has 116, 765 impressions per week. The cost is $2, 625 for four weeks. The billboard space will be rented for six months.
Cost: $15,750
Omaha Home Magazine:
A 1/3-page advertisement with color in Omaha Home Magazine is $1, 560 per issues for three issues. We decided upon three issues for Omaha Home Magazine.
Cost: $4,680
Omaha Magazine:
A 1/3-page advertisement with color in Omaha Magazine is $2,280 per issues for three issues. We decided upon three issues for Omaha Magazine.
Cost: $6,840
Direct Mailer:
A direct mailer was designed to send to customers on the mailing list, as well as residents living within a five-mile radius of the store. The mailers are 8.5×5.5 with a glossy front. There will be 5,000 mailers sent in total.
Cost: $1,912.50
Total Cost of Media: $29,182.50
hltomasek 