Strategic Writing Project- Profile

Haleigh Tomasek

Director of Media Relations

402-444-4444

hltomasek@autismneb.org

The Autism Society of Nebraska Puzzle Walk and 5K Run

Every 11 minutes a child is diagnosed with autism spectrum disorder. The family is told that early intervention is critical. Then they realize they can’t afford those services. The puzzle walk and 5K run last year raised $65,777.10 for residents of Nebraska affected by autism spectrum disorder in 2014.

ASD’s are “Spectrum Disorders”. Which means that people with an ASD will be affected in different ways ranging from very mild to severe. Individuals with ASD’s share some similar symptoms and characteristics such as difficulty with social interactions. There are however differences in when symptoms start, how severe they are and the exact nature of the symptoms. (CDC, 2009)

Autism varies from mild to severe. Thinking, learning and responding differences result in confusion, expressed in withdrawal, frustration, repetitive behaviors and sometimes in aggression or self-injury.

Autism can co-occur with other disabilities. According to the National Institute of Mental Health, All children with ASD demonstrate deficits in social interaction, verbal and nonverbal communication, repetitive behaviors or Interests.

The walk and run will be held on April 25, 2015, in Omaha at the Ralston Arena located on 72nd and Q Street. Come join us for a great family event with bounce houses for all ages, face painting, carnival games, character appearances and loads of fun! Rain or shine the event will still go on at this indoor venue–the only outdoor activities will be the 5K Run and the Fun Walk. The cost of attendance is, $12 Adults 19 and over, $8 for those 18 and under, $30 for 5K runners.

The event will be held on Saturday, April 25, 2014. The times for the event are: 7:30 a.m. Registration for 5K, 8:30 a.m.5K Run, 9:00 – 11:30 a.m. Walk events open, 11:30 a.m. Fun Walk.

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Strategic Writing Project- Press Release

For Immediate Release:

Haleigh Tomasek

Director of Media Relations

402-444-4444

hltomasek@autismneb.org

Autism Society of Nebraska’s Annual Puzzle Walk and 5K Run

OMAHA, NEBRASKA—The Autism Society of Nebraska is proud to announce our annual Autism Society Puzzle Walk and 5K Run. The race is to raise awareness about autism spectrum disorder as well as help families in Nebraska that are affected by autism spectrum disorder.

The walk and run will be held on April 25, 2015, in Omaha at the Ralston Arena located on 72nd and Q Street. Come join us for a great family event with bounce houses for all ages, face painting, carnival games, character appearances and loads of fun! Rain or shine the event will still go on at this indoor venue–the only outdoor activities will be the 5K Run and the Fun Walk. The cost of attendance is, $12 Adults 19 and over, $8 for those 18 and under, $30 for 5K runners.

Every 11 minutes a child is diagnosed with autism spectrum disorder. The family is told that early intervention is critical. Then they realize they can’t afford those services. The puzzle walk and 5K run last year raised $65,777.10 for residents of Nebraska affected by autism spectrum disorder. For more information visit www.autismnebraska.org.

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Strategic Writing Project- Fact Sheet

Fact Sheet

For Immediate Release

Nov. 26, 2014

Autism Society of Nebraska’s Annual Puzzle

Walk and 5K Run

What: The Autism Society of Nebraska’s Annual Puzzle Walk and 5K Run to raise money for the cost of services for families of Nebraska affected by autism spectrum disorder. Along with the walk and run, it is a great family event with bounce houses for all ages, face painting, carnival games, character appearances and loads of fun! The cost of attendance is, $12 Adults 19 and over, $8 for those 18 and under, $30 for 5K runners.

Who: The Autism Society of Nebraska is holding the event to raise money and awareness of autism spectrum disorder. The participants of the puzzle walk and 5K run are those affected by autism spectrum disorder as well as good-hearted people taking the time to help those affected by autism spectrum disorder

Where: The puzzle walk and 5K run as well as the indoor activities will be held at the Ralston Arena located off of 72nd and Q Street in Omaha, Nebraska.

When: The event will be held on Saturday, April 25, 2014. The times for the event are: 7:30 a.m. Registration for 5K, 8:30 a.m.5K Run, 9:00 – 11:30 a.m. Walk events open, 11:30 a.m. Fun Walk.

For More Information:

Haleigh Tomasek

Director of Media Relations

402-444-4444

hltomasek@autismneb.org

Report Article- The Two Rivers Will Not Always Be Full

Water is one of the natural resources that seems to always be available, especially in the Midwest. However, in 2012 residents of Omaha, Neb. and surrounding cities were advised to restrict their water usage. The allowable gallons per household were 89,000 and the amount consumed was 108,300.

The water in Omaha is drawn from both the Platte and Missouri Rivers. The reasoning behind the overuse was because of a hot and dry summer. Several residents watered their lawns constantly to ensure their lawn was up to par.

Nebraska, unlike California, is fortunate to not have to worry about conserving water very much. In areas of California, residents are fined nearly $500 for wasting water. This has caused many people of California to limit their use. Some residents go to the extremes of boiling their water for multiple uses, such as using the same water for dishes as they do for their shower.

We cannot change our ways unless we are educated on the impact that each person makes. MUD and UNO both work with the community to educate the public on the importance of water conservation.

Students of the environmental club called Green Basis help educate the students on campus as well as the community. Last year members of Green Basis worked with sixth graders at Benson West middle school to build rain gardens.

Tracey Christensen, Director of Communications at the Metropolitan Utilities District, mentioned how the people of Omaha helped with conserving water.

“Many of our customers participated in voluntary water restrictions, they watered their yards less and made an effort to consume less,” says Christensen.

The landscape at the University of Nebraska at Omaha was affected by this drought, according to Steven Rodie, Director of the Center for Urban Sustainability.

“There were plants on campus that have been here for years and died because of the drought,” says Rodie.

Since the drought there have been changes made on campus as well as Omaha in general. A bioretention garden has ensured the campus has plant life without consuming excess water.

“The biorention garden collects storm water runoff from the UNO welcome center and distributes the water into the soil, instead of running into the street,” says Rodie.

MUD along with Master Gardeners and the University of Nebraska-Lincoln extension program have worked together to create a water-conserving garden as well.

The garden is at Village Pointe Shopping Center in West Omaha. The garden features plants and flowers that consume less water. Shoppers at the mall are able to see what the plants are, in hopes that they will plant these plants and flowers and conserve water too.

Christensen and other members of MUD promote water conservation throughout the year with various events. Brochures and flyers on water conservation, visiting classrooms to educate students and events at Schramm park demonstrating how water goes from the river to the faucet are just a couple of ways MUD educates the public.

“We reach between 200 and 300 thousand people each year and educate them on water conservation and treating of water. We also provide an emergency water wagon at Werner Park every year for fireworks shows,” says Christensen.

Rodie ensures that the future of water conservation will continue on the campus of UNO. One of the projects that are currently in effect is the landscaping at the new community arena.

Rodie and Christensen do their part to not only educate people on water conservation but also continue to implement projects to continuously conserve water. With a little education and guidance from water conservation professionals, we can ensure a water-filled future.

How To Save Water, One Drip At A Time

  • Check pipes and faucets for leaks – a small drip can waste 20 gallons a day.
  • Put your wastes in the toilet, other wastes in the wastebasket – facial tissue and other trash can cause the toilet to waste between five to seven gallons of water.
  • Insulate your pipes – By insulating your pipes your water gets hotter faster, and keeps you from wasting water until it gets to your desired temperature.
  • Shorten your showers – A four-minute shower uses between 20-40 gallons of water. One way to conserve is to turn off the water while scrubbing up and turn back on to rinse off.
  • Keep a bottle of drinking water in the fridge – Drinking water is best when cool. However, to get the right temperature you waste a lot of water.
  • Update your clothing and dish washers– Even if you wait until you have a full load, washers consume a lot of water. High efficiency clothing and dishwashers use 35-50 percent less water than older models.
  • Plug the sink when shaving– With the excess water, rinse your razor. It will save up to 300 gallons a month.
  • Plug the bath immediately – If you plug the bath before turning on the water, you don’t waste water to get to the right temperature. As the water begins running, adjust to your desired temperature.
  • Reuse your towels – You’re clean anyway. Use the same towel after showers to reduce the amount of washing.
  • Select the right pan size when cooking – Larger pans than necessary causes a waste of water. A meal for two doesn’t always require the large pot.

Information taken from the Water Use It Wisely website at http://wateruseitwisely.com/100-ways-to-conserve/

Creative Brief- H.L.T. Housewares

Creative Brief

Name of Client: H.L.T. Housewares

Prepared by: Haleigh Tomasek

  1. Project Overview:
  2. H.L.T. Housewares is a new home décor store in West Omaha. The store has a mixture of both modern and eclectic pieces for the home. These items vary from couches and tables to lamps and art. This store includes good quality items that are low in cost. This store is not a chain, the owner Haleigh Tomasek is currently concentrating on successfully starting this location with intentions to open more locations in the future.
  3. The store is new to Omaha and is not very well known. The company needs strong branding to compete against larger furniture stores in Omaha.
  1. Goals/Project Objective:
  2. This project is meant to gain new customers and inform the people of Omaha about H.L.T. Housewares.
  3. A party will be held to celebrate the “grand opening,” of the store. This will attract attention of potential customers.
  4. The main goal is to gain attention in the community to bring in customers.
  5. Tactics
  6. Mailing directly to the potential customers to gain awareness and attract attention and gain a following of people interested in the store. The mailers will also include information on how the store came about to give more of a connection with the customer.
  7. Flyers will be placed in stores around the location of H.L.T. Housewares as well as areas downtown and midtown Omaha. The flyers will be located in popular destinations to gain more views from potential customers.
  8. Brochures will be accessible in the same areas that the flyers are available. The brochures will include pictures of the store to show the potential customer what the store is and also information on the owner.
  9. Local ads including coupons to spark interest in potential customers.
  10. The Reader newspaper will include a large ad with a %15 off coupon to bring customers to the store. The ad will mention the “grand opening” of the store.
  11. The Omaha World Herald will include a small ad with a %15 off coupon to bring customer to the store. The ad will mention the “grand opening” of the store.
  12. Audience
  13. The campaign will be targeted to mostly women, but generally people who are interested in home décor.
  14. The styles are most appreciated by women ages 20-40 whether they live in an apartment or own a home.
  15. The customers will enjoy the reasonably priced and stylish pieces for the home. The atmosphere of the store is warm and provides many ideas on how to decorate the home and designing tips.

 

  1. What We Want to Convey:
  2. We want to establish a place with a loyal customer following. The customer should feel as if they are walking into a beautifully decorated and warming home. They will see that the pieces are well made and very well priced. They will also feel welcome to asking questions and tips from experienced decorators. The store is designed with the customer in mind and not overcrowded.
  1. What will Compel the Audience to Believe the Message:
  2. The items sold in the store cannot be purchased in other local furniture store competitors. The items are exclusive to the city and to this particular store. The items shown in the store are purchased from surrounding cities from trusted furniture and housewares makers. The store is also lightly staffed to give the comfortable and feeling. Regular customers will always see a familiar face. The owner will be present during a majority of business hours to give the mom and pop store feel. The employees will also have experience in decorating to make them credible for their advice and product knowledge as well as design. The customer will be pleased with the unique furniture and housewares that does not break the bank.
  1. Creative Guidelines/Approaches:
  2. The biggest guideline is budget, since the store is the only location and is just opening. Until the store gains a regular customer following, the budget for advertising will be lower in the beginning.
  3. A logo for H.L.T. Housewares must be created to provide a memorable graphic to connect with the store. The logo will include lighter colors to show the relaxed experience that is represented in the store. The logo will also include a chair to show what kinds of items are sold in the store. The logo will be placed on every business card, stationary, newsletter and flyer to remind people what store the items are representing.
  4. Contact information for store to be shown on necessary items:

1.website: www.hlthousewares.com

  1. phone number: 402.444.4444
  2. e-mail: hltomasek@hlthousewares.com
  3. Address: 444 Rosebud Drive Omaha, NE 68144

 

 

Media Buying Budget Example

Media Buying:

 

The budget for media advertising was $30,000. This amount was best suited for Beyond the Vine. We chose three different platforms for advertising. We decided on a billboard, Omaha Home and Omaha Magazine and a direct mailer.

Billboard:

A five-panel billboard located on the left side of the road, heading east on 119th and Pacific. This billboard has 116, 765 impressions per week. The cost is $2, 625 for four weeks. The billboard space will be rented for six months.

Cost: $15,750

 

Omaha Home Magazine:

A 1/3-page advertisement with color in Omaha Home Magazine is $1, 560 per issues for three issues. We decided upon three issues for Omaha Home Magazine.

Cost: $4,680

 

Omaha Magazine:

A 1/3-page advertisement with color in Omaha Magazine is $2,280 per issues for three issues. We decided upon three issues for Omaha Magazine.

Cost: $6,840

Direct Mailer:

A direct mailer was designed to send to customers on the mailing list, as well as residents living within a five-mile radius of the store. The mailers are 8.5×5.5 with a glossy front. There will be 5,000 mailers sent in total.

Cost: $1,912.50

 

 

 

 

Total Cost of Media: $29,182.50